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The whole craft beer movement is just a little mad. I genuinely don’t even know who Sam Calagione is. Personally, I’m only really getting into craft beer so I don’t think there’s anything to worry about. I don’t think I legally have to say that, but it’s sound advice regardless. Some of this is going to sound almost romantic, but remember to drink responsibly. Yet, I sit here now, sipping on a gorgeous double IPA called Ether by O Brother Brewing, preparing to review my favourite craft beer app, Untappd. I would see people obsessing over craft beers and think they were quite silly. We’re maybe talking less than two and a half years ago. A gem of a project, in which the cooperation with Oost NL ensured the successful establishment of Next Glass.It was just a few years ago.

Tim Buitenhuis, Assistant Director at NFIA: “Next Glass is an incredibly beautiful company that will significantly strengthen the Dutch ecosystem with its branch here. It is a great addition to the business community in the region: one we can toast to.”

The company is, therefore, a perfect fit for Enschede, which is also the birthplace of brands like and Thuisbezorgd. And we were introduced to the relevant food and IT ecosystems in the region.”īen van den Broek, project manager Tech at OostNL: “Ultimately, Next Glass is a software producer that, with Untappd, developed a very popular app. Oost NL was able to support us by suggesting possible business locations, but also by supplying all kinds of information about taxes and work permits, for example. Maneschijn: “This is, of course, a location with a beautiful history. Office space was found in the former Grolsch office at Brouwerijstraat (“Brewery Street”) in Enschede. Choosing the Netherlands made sense because of its convenient location and the available talent, but also because our app has many users in the Netherlands.” The Dutch branch will also be responsible for rolling out other Next Glass products, in addition to Untappd.Įnschede was chosen as the location for the new branch, with support from Oost NL and the NFIA. Tom Maneschijn, VP Europe, will manage the location in Twente: “The head office had the ambition to expand into Europe and conquer the international market. Next Glass enlisted the help of the NFIA in their search for a European branch.

Untappd has around 700,000 beers in its database and a good Untappd score has become a quality mark for (craft) beer. The Netherlands is the app’s biggest user after the United States, with 257,000 users and 12.5 million check-ins. The app has been downloaded more than 10 million times worldwide.

What Zoover or Tripadvisor are to hotels or restaurants, Untappd is to beer. The company supports the global hospitality industry with data, subscriptions, and discounts on products. Next Glass develops software (including Untappd, as well as other brands such as Hopculture and Beeradvocate) to connect consumers, retailers and producers in the beverage industry.